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Marketing Higher and Further Education by Paul Gibbs (Paperback - Kogan Page Ltd)

Strategic Planning for Private Higher Education by Carle M. Hunt (Paperback - Haworth Pr Inc)

Shakespeare, Einstein, and the Bottom Line by David L. Kirp (Paperback - Harvard Univ Pr)

Shakespeare, Einstein, and the Bottom Line by David L. Kirp (Hardcover - Harvard Univ Pr)

Essentials of Marketing (Student Package #4) w/ Applications in Basic Marketing 2004-05

$168.14

1. Marketing's Role in the Global Economy 2. Marketing's Role within the Firm or Nonprofit Organization 3. Focusing Marketing Strategy with Segmentation and Positioning 4. Evaluating Opportunities in the Changing Marketing Environment 5. Final Consumers a